We don't need to tell anyone that Skylanders Giants will be one of the hot toys for Christmas 2013. The franchise is now one of the most profitable games in the video game industry at a time when traditional video game growth has slowed down considerably. The game has now sold a record 30 million toys. The game was launched last October. People really loved the idea of bringing their toys into the video game.

The initial batch of toys sold out around Christmas. Each of the toys is hand painted which means it takes awhile to make them. This means it took awhile to restock the toys.

The game actually comes with 3 toys. You don't need all of the toys to actually finish the game, but what fun would that be. Players would be missing out on a whole portion of the game. Children drove their parents crazy in order to be able to collect as many toys as possible. The game is as much as about collecting as it is to playing.

The designers of the game, Toys For Bob, never envisioned just how popular the game would be. They didn't think that people would buy so many extra toys. Kids were really into collecting the toys.

The game was one of the most ambitious projects in the gaming industry. There were Spyro games before. However, Activision wanted to do something that had never been done before. They wanted to create a game with the selling potential of Call of Duty.

Toys for Bob needed an innovative idea that they could sell. The original ideas that they came up with were complete disasters. They finally decided to work on a concept that they had patented years ago. They wanted toys to communicate and interact with a game. They built several prototypes and spent a couple of months making sure the software would be able to talk to the toys. Even early on, there were signs that the idea could take off. Whenever they demoed the game, someone would always take the toys.

Before the game was released, Activision came up with the brilliant idea of having the toys store things like their power ups and stats. They took a good idea and made it great. They really wanted to push it to a level that had never been achieved before. They did this by adding on board memory to the toys. One of the biggest challenges was having the toys work across different platforms. Toys for Bob didn't want the technology get in the way. It makes no difference if you play the game in the Wii or Xbox 360. The secret to the cross compatibility is RFID technology.

Click here to see more of the hot toys for Christmas 2013(squidoo.com/top-toys-for-christmas-list)

The Nintendo Wii U has technology built in that is similar to the portal of power. However, the problem with the technology is that it is on the gamepad. You can't really put a toy on that because it will simply fall off as you maneuver the pad.

Given the popularity of the Skylanders games, it is only a matter of time before we see the series appear on mobile platforms. The only thing out now is Cloud Patrol but it is not a fully realized Skylanders game. You can't transport your toys into the game. We are still waiting to be able to use the portal of power with a mobile game.


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