Everybody knows ToysRus for their hottest toys for Christmas 2013 list. Earlier in the year ToysRus released its list of the hottest toys. Toysrus took a big chance releasing its own tablet for kids. Everyone was surprised when Toysrus entered the tablet market with the Tabeo. The market is incredibly crowded with competitors like LeapFrog and Vtech . It remains to been seen if they can carve out their own niche.

The toy retailer is surprising us once again. Now ToysRus looks like it wants to branch out. More and more retailers are trying completely new things in an attempt to remain relevant.  They face more and more competition from other retailers and competitors online. Now Toysrus is attempting to create its own Netflix for kids with Toysrus Movies. The service is going to offer family friendly movies. The service is already live and you can visit it at Toysrusmovies.com.

The service has plenty to offer both kids and parents. Right now children and parents will access to over 4000 titles. It should be enough to keep kids busy until they have to do their homework. However, the service appears to give parents more control over what their kids are watching. There are parental controls that help parents choose the appropriate content for their kids. The service has been created by Rovi, which has been creating similar technology for awhile. The company will provide copy protection on the movies.

Users will be given the ability to either stream or download content. This means that they don't always have to have a connection to the Internet if they choose the download option. The service will offer movies and television shows for children. The movies will be available on the service, the same day the movies are made available on retail store shelves. Unlike Netflix, its service doesn't require a subscription.

 Toysrus is working with movie distribution companies to even have a few releases available before they hit store shelves. Right now there is only one title available. You will be able to watch Madagascar 3 a full two weeks before the DVD is made available on retail store shelves. After customers choose what movie that they want, customers can choose to download the movie. Customers can access the movies from their movie library that is provided with the service. Right now there is a special player that customers have to download if they wish to play movies without an Internet connection.

The streaming service works with PCs, Macs, and a few other devices which support Flash. Toysrus hopes to expand the support in the future to televisions and other devices. Eventually, the service will work on mobile devices like tablets and phones. Toysrus says that the service will also be offered on its new Tabeo tablet which was featured on its hottest toys for Christmas 2012 list(http://www.squidoo.com/top-toys-for-christmas-list). Customers just have to download a free app to the device. The app will allow users to access the content and the user interface will be built for the tablet and touch screen interface. It remains to be seen if the idea turns out to be a success.




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